Conversation
Twenty minutes on what you are trying to do and whether I am the right person for it. Honest answer either way.
Services
Hire the eye.
Audience is the easy part to buy. The harder part is someone who can find the story, shoot it, and say it in a voice people trust. That is the part worth hiring.
01
Partnerships
Brand work that sounds like me and still does the job it was bought to do.
The reason sponsored content usually fails is that it is written by a brand and read by an audience that can tell. I take the brief, find the honest version of it, and make something people finish watching.
What this looks like
- Single pieces across the platforms that make sense for the product
- Multi piece runs, usually three to six, with a thread between them
- Longer ambassador arrangements, a small number at any one time
- Usage rights and paid amplification handled in the agreement rather than after it
Good fit
Products I would use, categories I know something about, and teams who want a point of view rather than a billboard.
02
Appearances
In the room, on the stage, or in the paddock.
Talks and panels about the crossing: identity, craft, building an audience from an unusual starting point, and what the two frontiers have in common. Also hosting, moderating and in person brand activations.
What this looks like
- Keynotes and fireside talks
- Panels and moderating
- Brand events, store openings and activations
- Workshops for teams who want the audience building part in detail
What I need from you
Date, city, room size, audience, and what you want them walking out thinking. Travel and accommodation on top for anything outside your region.
03
Creative direction
Campaigns and brand worlds built end to end, from the first idea through to the final cut.
For brands who have the budget and the product but not the angle. I come in at the concept stage, build the world, and stay through execution so the thing that ships is the thing that was sold in the room.
What this looks like
- Campaign concept and narrative
- Art direction, casting and location
- Shoot direction and supervision
- Rollout plan across paid, owned and earned
How it is priced
Project fee based on scope and length of engagement, agreed before anything starts. No hourly billing and no surprises at the end.
04
Production
For people who need the thing made, not just advised on.
Film and photography, small crew, built for places where a twelve person unit is a liability. Horses, heat, distance and dust are normal working conditions rather than a problem to solve.
What this looks like
- Short film and documentary
- Brand film and social cutdowns from one shoot
- Stills campaigns and lookbooks
- Remote and difficult location work
Deliverables
Agreed up front in a list, with formats and aspect ratios named, so nobody is guessing what arrives.
How it works
Four steps,
no mystery.
The same process whether it is one post or a six month campaign. The scale changes, the order does not.
Proposal
Scope, deliverables, timeline and fee in writing. One page, no padding, nothing hidden in a footnote.
Make it
You get one round of notes at concept and one at cut. More than that and we are redesigning, which is a different job.
Hand off
Files in the agreed formats, usage rights documented, and a short note on what I would do next if it were mine.
Rates
There is no rate card.
A one off post and a national campaign are not the same job, and pretending they are helps nobody. Tell me the scope and the budget and you will get a straight answer about whether it works.