First look
Every run gets shown inside before it goes on the site. Sizes, prices, photos, all of it. Runs are small and they go quickly, so a head start is the difference between getting one and reading about it.
The Family
This is not
an audience.
An audience is a number somebody sells to a brand. A family is people who know your name. One of those is worth having.
Why it exists
Follower counts
never fed anyone.
You can have a hundred thousand people watching and not one of them who would pick up the phone. That is the normal outcome, and it is a bad trade. It looks like reach and it feels like standing in an empty room.
So there is a Discord instead. Smaller on purpose. The people in it get the first look at every run, a real say in what gets made next, and a straight answer when they ask a question. They also tell me when something is not good, which is worth more than any of the rest of it.
Nothing in there is automated. No bots pretending to be me, no drip campaign, no engagement bait. If you talk, you are talking to a person.
What is in there
Four reasons
to be inside.
Not a perks list. These are the things that actually happen in the server most weeks.
A say in it
Colourways, cuts, what gets made next, what gets killed. I bring samples in and ask. More than one thing on the shop page exists because somebody in there argued for it.
The people
The part nobody expects to matter and then does. Work shared, questions answered, introductions made between people who should know each other.
The road
When the road goes through your city you hear about it in there first, and sometimes it is planned in there in the first place.
The code
Three rules.
That is all of it.
Short enough to remember, which is the only kind of rule anyone follows. Break them and you are out, with no long conversation about it.
01
Be useful
Answer the question if you know the answer. Share the thing that helped you. Taking is fine, taking only is not.
02
Be honest
Tell me the sample is ugly. Tell someone their work is not finished. Said kindly, but said.
03
Be someone people are glad to see
No selling to the room, no racism, no cruelty dressed up as a joke. You know the difference.
Ask to join
Tell me who
you are.
Invites go out by hand, not automatically, so this is a few questions rather than a signup box. Takes a minute and it means the room stays worth being in.
Smaller room,
better room.
That is the whole idea. If it sounds like your kind of thing, say so above.